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Countries are the new soccer clubs

In a time of globalization with challenges that society and technology bring, never seen before, we...

Artificial Intelligence and BOTS take over New York City in DLD

DLD had its second edition of the year in New York. This conference always brings together the most...

The difficult mission of digitizing banks

Banks have long been considered the great power companies. Images of respectable bankers forged...

E-commerce is not the solution

I am fortunate to be able to work on a day-to-day basis with several clients from a variety of...

Trends that should leave Portuguese business owners sleepless in 2016

The latest James Bond movie, Spectre, has something very curious. If before the villains had atomic...

The personalization or segmentation of a person

Segmentation is a basic concept in management courses in which we bring together groups of customers...