It’s often joked that the metaverse will arrive “in two or three years”. This time, however, it’s looking good. We already inhabit a preliminary version of the metaverse, evident in the constant alienation we have with our phones. Why settle…
It is necessary to start educating Portuguese customers to buy online, which involves a lot of big brands and positive experiences. I keep hearing that the Portuguese don’t buy online, but the truth is that if the online experience is…
And a Zoom class is not the same as a face-to-face class. We already suffered with PowerPoints that never ended, now the new tool of torture is endless videoconferences. Crying children, people wearing shirts but pajama pants, the barking dog,…
It was almost 3 years ago when remote work entered companies abruptly with the pandemic. The speed of transformation and lack of options led to poorly thought-out changes. They started to implement from zoom meetings to virtual “happy hours”. With…
These past few months I have been talking to several business owners and entrepreneurs who are extremely scared about the crisis and recession. We tend to dramatize the good and the bad. Not so long ago the markets were soaring…
TikTok, the short video social network, is already expected to exceed 11 billion euros in revenue by 2022 and is expected to double by 2024. It is even commented that the numbers may be higher, but that the company, which…
Ayahuasca, magic mushrooms, and psycholicibine, MDMA, and LSD, the famous psychedelics that marked an entire generation in the 1960s, now have a resurgence. Those who have tried them swear they have changed their lives, and many describe the experience as…
Marketplaces are an inevitable reality today, with all brands large and small looking to be present on as many platforms as possible. They offer a large customer base, but competition is fierce and digital advertising does not seem to have…
Although still trending, omnichannel as we know it is becoming obsolete, what’s next? After the pandemic, omnichannel went from being a trend to a business necessity. Also, the developments planned for the next ten years took months to be implemented,…
The loyalty program is a strategic marketing lever that has been around for over a hundred years. The first appearance of a modern program dates back to 1793, according to the New York Time [0], with a merchant who rewarded…
