Who we are and what we believe

LITS means Life Is Too Short. This is a reminder that you should be doing what you like when you are lucky to have the opportunity to do it. We work because ‘we love this shit’. We work with our friends in projects we are passionate about.

Our vision is to create an ecosystem that fosters the organic integration of digital into the daily lives of our clients, our students and the countries where we are present.

Our team is composed by top professionals that believe and can deliver on our values. Everyone in our company goes through a thorough hiring 9 step process. We bring top performers in their respective areas to become our partners.

Our Team

David Bernardo

David is the partner and founder of LITS Ebusiness, a consulting firm specializing in e-commerce that works with several leading companies in Mexico such as Walmart, Liverpool, Palacio de Hierro, Grupo Salinas, among others.


He is currently a professor of ecommerce and digital marketing at the MIMS Program in Europe (#3 master in management according to the Financial Times) where he was considered the best teacher by the students and is the coordinator of the same program at the TEC de Monterrey. David has an MBA from Darden Business ... [read more]

Cédric Vialle

Currently Senior Digital Project Manager at LITS ebusiness, Cédric conducted more than 25 consulting projects on 4 continents and specialized since 2011 in digital strategy, transformation and ecommerce.

After an MBA at ESSEC Business School (France), The University of Cape Town (South Africa), The Indian Institute of Management of Ahmedabad (India) and a first internship in TV ratings and media research, Cédric started as a Product Manager in Orange Telecom. After launching ... [read more]